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(VICO)
The curriculum in visual communication includes the courses listed
below plus a variety of courses offered through the E. W. Scripps
School of Journalism, the School of Telecommunications, and the School
of Art.
120 Introduction to Visual Communication
(4) A survey of visual communication theory and technology of
visual communication from ancient cave drawings to digital computer
images.
140 Studies in Visual Communication (4) Visual Communication principles, aesthetics, research, and application.
221 Introduction to Visual Communication Skills (4)
Prereq: VisCom major and C or better in VICO 120. An introduction to
visual communication skills through the color photographic medium.
Student work will be reviewed and critiqued as to composition,
technique, and the ability to communicate the information of the
original subject to the viewer.
222 Introduction to Visual Communication Tools (4)
Prereq: C or better in VICO 221. (cooperative buying fee) A foundation
class in the basic photographic tools and techniques used for visual
communication. The course will examine methods for effective
communication using photography as a language. Students will be
required to have a 35mm camera with manual exposure and focus
capabilities.
311 Informational Graphics (5)
Prereq: JOUR 233 and C or better in VICO 314. (cooperative buying fee)
The visual presentation of quantitative and spatial information.
Examines the planning, design, and computer preparation of charts,
graphs, diagrams, and maps for use in newspapers and magazines.
314 Desktop Publishing
(5) Prereq: VisCom major and C or better in VICO 120.
(cooperative buying fee) An introduction to the production, design, and
techniques of desktop publishing. Explores the many software packages
for desktop publishing for microcomputers with emphasis on the
presentation of visual material on the page.
320 Topic Seminar (2-4)
Prereq: C or better in VICO 221. A flexible format for examining
current and future topics in visual communication. Because of
constantly changing trends in the profession, topics will vary as an
areas of need are identified. Topics will include the areas of rapid
change such as technology, techniques, ethics, and aesthetics.
321 Introduction to Photographic Illustration (4)
Prereq: C or better in VICO 222. (cooperative buying fee) Introduction
of the basic tools of photographic illustration including techniques of
the view camera, approaches to fashion, still life and lighting.
323 Publication Layout and Design (4)
Prereq: VICO 314, 371, and C or better in VICO 335. (cooperative buying
fee) Examines historic and contemporary theories of layout and make-up
design. Using computer systems that simulate pagination programs,
students will investigate methods of combining type, graphics, and
photographs on the printed page.
327 Photo Illustration: Fashion
(4) Prereq: C or better in VICO 321. (cooperative buying fee) The
exploration and interpretation of the interaction of gesture, movement,
and light in relation to capturing the essence of people and garments.
328 Photo Illustration: Still Life (4)
Prereq: Jour 133, VICO 371 and C or better in VICO 321. (cooperative
buying fee) An exploration of the principles of light and its effect on
surfaces and shapes in studio lighting.
335 Picture Editing (3)
Prereq: Jour 231 and C or better in VICO 314. Principles and practices
of picture editing. Includes consideration of picture sources,
assignment, and handling; photographic technique
336 Advanced Picture Editing (3)
Prereq: C or better in VICO 335. Advanced course in picture editing
with emphasis on multiple images presentations in various presentation
formats from broadsheet, to magazine, to online.
350 Traditional Darkroom Techniques
(4) Introductory course in non-digital traditional photographic
processes with an emphasis on black&white development and printing
for the photojournalistic and commercial photography fields.
361 Introduction to Web Design (4)
Prereq: C or better in VICO 371. (cooperative buying fee) Introduction
to web design will provide an over-view of Internet design and
user-interface and provide students with analytical and technical
skills, aesthetic and creativity needed to design for the World Wide
Web.
363 3D Modeling Techniques (4)
Prereq: C or better in VICO 361. 3D modeling and animation techniques
class will prepare undergraduates to more accurately visually present
information in the communication field. The goal of the course is to
provide students with the knowledge, analytical, technical, aesthetic
and creativity skills needed to successfully design and build three
dimensional models.
371 Digital Imaging
(4) Prereq: C or better in VICO 314. (cooperative buying fee) Advanced
class introducing the computer as a tool for digital alteration of
images to create composite and altered photographic images. Uses
Macintosh computers and production quality scanners to alter and
manipulate photographic images for creative and illustrative
presentation.
390 Introduction to Photojournalism (4)
Prereq: C or better in VICO 222. (cooperative buying fee) Introduction
to the photographic techniques, tools, and content issues in visual
communication for publications.
391 Intermediate Photojournalism I (4)
391 Intermediate Photojournalism I (4) Prereq: C or better in VICO 390.
(cooperative buying fee) This class will examine single image
photography as it is used in journalism and publications. The emphasis
will be on using the photographic medium to communicate ideas,
information, and emotions.
392 Intermediate Photojournalism II
(4) Prereq: C or better in VICO 391. (cooperative buying fee) An
examination of multiple sequential imaging as used in the photographic
narrative form--picture story.
393 Intermediate Photojournalism III
(4) Prereq: C or better in VICO 392. (cooperative buying fee) The
use of color materials in reportage. The class will examine the various
problems and explore solutions to using color materials in uncontrolled
natural environments. Color balance, lighting, low light situations,
reproduction, films, and processing will also be topics.
394 Small Systems Lighting
(2) Prereq: VICO 321 or 390. A hands-on seminar in the history,
use, aesthetics and function of small portable lighting systems.
412 Advanced Informational Graphics
(5) Prereq: C or better in VICO 311 and Sr. (cooperative buying fee)
Visual presentation of spatial information with emphasis on design and
production techniques as they pertain to newspapers and magazines.
421 Documentary/Essay
(5) Prereq: C or better in VICO 392. (cooperative buying fee) The use
of still life photography as a tool for social, anthropological, and
journalistic investigation of contemporary issues. Using methods
defined by traditional field researchers, the class will expand the use
of the photograph for collection and interpretation of selected
subjects.
426 Advanced Publication Layout and Design
(4) Prereq: C or better in VICO 323. (cooperative buying fee) Advanced
study in the use of computers as a tool for layout, design, and
pagination for print media.
427 Advanced Photographic Illustration: Business Practices
(5) Prereq: C or better in VICO 328. (cooperative buying fee) An
investigation of the principles of studio management. Areas of study
will include copyright, computer usage, self promotion, and financial
management.
428 Advanced Photographic Illustration: Studio Practices
(5) Prereq: C or better in VICO 427. (cooperative buying fee) Advanced
studio methods in the design and execution of illustration images.
Particular emphasis will be placed on the professional performance in
producing images using advanced equipment and techniques.
429 Advanced Photographic Illustration: Applications
(5) Prereq: C or better in VICO 428 and Sr. (cooperative buying fee) A
synthesis of business and photographic skills. Students will be given
simulations based on a complete project concept that reflects the
realities of working professionally.
462 Advanced Web Design
(4) Prereq: VICO 311 and C or better in VICO 361. (cooperative buying
fee) This class will provide students with advanced skills which
include the utilization of the human interface, design, web delivery,
information architecture, creation/production of multimedia based
visuals for internet delivery.
470 Graphics Systems Management
(4) Prereq: C or better in VICO 371. (cooperative buying fee) Planning
, configuration and maintenance of computer and communication systems
used in the graphic arts industry. Course will survey electronic
production methods and examine technical and practical issues of
graphics computers, peripherals, applications, and system hardware.
473 Interactive Media
(4) Prereq: TCOM 240 and C or better in VICO 462. (cooperative buying
fee) Introduction to planning, media integration, and production
techniques and tools of interactive multimedia. Through practical
exercises this course will expose students to major component media,
including computer text, graphics, photography, animation, speech,
sound, and video. Technical and human interface issues are also
covered.
480 Digital Portfolio
(0) Prereq: VisCom major, jr. or sr. (cooperative buying fee) Portfolio
production for VisCom majors. This class provides supervised access to
the VisCom computer labs for the purpose of preparing portfolios for
internships and job applications. Special fee required.
481 Professional Development
(4) Prereq C or better in VICO 371. (cooperative buying fee)
Preparation for entry into the profession. Course will detail finishing
and preparation of portfolio material, presentation skills, and
knowledge of entry level professional employment possibilities.
486 Advanced Photographic Reportage I
(4) Prereq: VICO 335 and C or better in VICO 392. (cooperative buying
fee) Advanced visual production work in newspaper photographic
reportage, with particular emphasis on the picture story or
photographic essay. This documentary photojournalism class will use a
wide range of color and/or black and white material. Finished projects
will incorporate the use of computers and scanned images for final
portfolio production.
487 Advanced Photographic Reportage II
(4) Prereq: C or better in VICO 486. (cooperative buying fee) Advanced
visual production work in magazine design, with particular emphasis on
the picture story or photographic essay. This class will use a wide
range of skills to produce a prototype magazine publication within a 10
week quarter. The class demands audience research, visual content
focus, field research, photography, writing, design, and production.
The class involves the use of computers and film scanners for
production.
488 Advanced Interactive Media
(4) Prereq: C or better in VICO 473 and Sr. (cooperative buying fee)
Advanced visual photographic production using a time-based media (slide
shows or CD-ROM), with particular emphasis on the picture story or
photographic essay. This documentary photojournalism class will use a
wide range of photographic materials. Finished projects will
incorporate the use of computers and scanned images into time-based
visual presentations.
491 Individual Study
(1-5) Prereq: 16 hrs VICO, perm and written proposal. Max 12 hrs.
Individual course of study agreed upon with the permission and guidance
of a faculty member.
492H Honors Tutorial Project (1-6)
Prereq: Jr or Sr and permission required. A faculty approved project
resulting in a creative piece of original work under the direction of
one faculty member. A proposal is required.
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